What to Consider When Starting a Podcast

What to Consider When Starting a Podcast

An estimated 155 million Americans over the age of 12 say they have listened to a podcast before. Of that number, 104 million say they listen to podcasts on a monthly basis, a number that has been steadily rising for the past 15 years. In terms of gender, 39{db9acdd2b5204ea72ac6ab2312f7630b6e282665344bcd151a43454148e44b67} of men say they listen to podcasts on a monthly basis, compared to 36{db9acdd2b5204ea72ac6ab2312f7630b6e282665344bcd151a43454148e44b67} of women.

If you are a fan of listening to podcasts, you may have had some thoughts about personally starting a podcast. Podcasting can be a fun and highly beneficial pursuit that we highly recommend to everyone.

In this blog post, we will share what you should consider when starting a podcast. Let’s get started!

Understand Your Audience

Right from the beginning, you should have a clear understanding of the who, what, and why. Think about the kind of people who you want and expect to be interested in your podcast and keep this as a central focus at all times.

Decide on the kind of topics you are going to cover on your podcast. This is far better than simply having a free-for-all-type podcast where there is very little structure.

Also, think about the format. Is it going to be just you talking or will there be a co-host? Will you have regular guests to the podcast? Whatever your preference, it’s essential to have a well-thought-out plan before starting.

Invest in a Quality Setup

It’s not necessary to have top-of-the-line equipment to create your podcast, but the better equipment you have, the more professional it is going to come across. People won’t stay tuned in if the sound quality or production values are poor.

Good editing tools are also essential, as having a proper structure between different segments helps to enhance the overall quality. We recommend that you partner with a podcast production agency to ensure that your production levels are high.

Create Compelling Content

Podcasting isn’t just about sitting in front of a microphone and venting. The more time you spend preparing and planning an episode, the better it is going to be.

Deciding on specific topics of discussion, writing a script, preparing relevant guests, creating distinct segments, and more all contribute to a podcast that will be of interest to the listener.

What to Consider When Starting a Podcast

When starting a podcast, the bottom line is that preparation is the key. Having a focused plan, investing in the right equipment, and creating engaging content for every episode will help to improve the chances that your podcast will appeal to people.

It’s also necessary to say that podcasting takes time. When you start a podcast, don’t expect to instantly have a huge audience. With persistence and perseverance, you can gradually build your audience and spread your podcast wider.

Like this blog post on how to start a podcast? Be sure to check out our other informative articles on a wide range of interesting topics.

Harriet Ballard