7 Proven Methods to Increasing Click Through Rates
There’s a reason why the SEO services market is expected to reach $108.89 billion in value by the year 2026. SEO is a great way for companies to improve their click through rates (one of the most important marketing metrics) on ads and articles.
But, it’s also just one method you can use to increase your CTR. In this article, we’ll be going over seven ways easily increase a low CTR.
That way, you can start increasing your sales, views, or readership today. Let’s get started!
1. Identify Your Lowest CTR Content
Don’t mess with what’s not broken. Instead of messing with your highest CTR content to maximize it, focus instead on your lowest CTR content.
That way, you’re not risking anything by changing it up.
2. Pick a Persona
Writing your headlines in the form of a persona can make your content more relatable. Generally speaking, there are four personas you can write bearer of bad news, hero/villain, comedian, and close friend.
For example, the ‘bearer of bad news’ persona might have a headline that reads, “You’re Over Paying On Groceries – Here’s How to Fix It”.
3. Use Emotional Hooks
Like it or not, humans are emotional. The good news is that you can exploit this to raise your CTR.
Use emotive words that convey love, fear, disapproval, or anger. People are much more likely to react to them.
4. Make Numbered Lists
There’s something about our brains that just love numbered lists. Just think about how many articles are out there with names like, “6 Tips For Getting the Perfect Hair”.
It’s not just personal preference either. Including numbers in your headline can dramatically increase your CTR.
5. Use Power Words
Power words or phrases grab your attention and hang on to them. Sometimes they’re strong enough to convince someone that they’re missing out on important information if they don’t click.
Some common ones include: secret, huge, powerful, amazing, premium, and discover. Sprinkle them into your copy to latch on to your readers.
6. Hire a Professional SEO Company
A business that specializes in SEO knows everything about creating attention-grabbing content. As such, they can help both measure click through rates and dramatically improve them.
But, one question many businesses ask is, “How long does it take for SEO to work?” The answer is that it depends. It might take as little as a few weeks to start ranking locally. But, on a larger scale, it could take up to a year.
7. Test Your Headlines on Facebook
People use the same emotions when clicking on a Facebook article as they do when picking content from an organic search.
So, use this to your advantage. Test your content on social media first. If it doesn’t do well, then adjust it until it’s ready for your website.
Get Working on Improving Your Click Through Rates
We hope this article helped you learn how to increase your click through rates. As you can see, you don’t need to change everything to improve advertising metrics.
But, some minor changes to what you’re currently doing can make a big difference. Enjoy learning about click through rates? Keep exploring to find tons of similar digital marketing content.