7 Features Small Business Websites Should Have
Did you know that a staggering 29 percent of small businesses in the United States of America still do not have a website? Having a website for your small business is key since it provides credibility and it offers your customers the chance to learn more about your company. While having a website is great, it’s important that your website design and website features are helpful and easy to navigate.
The fact is that small business websites will make or break the success of your business operations. You need to take website development seriously if you want your business to thrive.
The good news is that you’ve found the perfect guide to learning all about the most important website features to have for your small business. Keep reading this article to learn more today!
1. Easy Navigation
A big crux of small business websites is the navigation within the site itself. You need to think about your target market and their technical skills when you move forward with your website design ideas. Your business will experience far more success if your website is easy to explore.
Visitors to your site that have trouble figuring out where to go will grow frustrated. A failure to fix the issue could result in losing customers to rival companies that have better website features. You need to invest in a small business website that is easy to explore and navigate for the best results possible.
2. Make Your Small Business Websites Mobile-Friendly
More people than ever are shopping and browsing the web from their personal devices, tablets, and smartphones. If your small business website isn’t compatible with these devices then you’re selling your business short. You need to make sure that your website development makes it easy for your target market to visit your website from any device.
You can find web design services here to start putting together the perfect site for your business. Making your website optimized for mobile use will open doors with new customers that want a quick and easy shopping experience. Look into adjusting the size of your webpage and try using different menu options to cater to mobile users in addition to PC browsers.
3. Use a Consistent Brand Identity
A failure to develop a consistent brand identity will result in uphill sledding when it comes to generating sales and capturing the attention of your target audience. Inconsistency is a sure way to make your brand feel unprofessional and poorly thought through. A strong brand identity makes it easier for your company to stick in the minds of your target audience.
Incorporate your brand identity into your website design ideas to improve brand loyalty. Your customers will have a higher likelihood of seeking out your brand and making a purchase if they remember your logo and what your company stands for.
It’s also easier to build a trusting relationship when you have a consistent tone and brand identity. Make sure that your message is consistent across your website and your social media accounts for the best results. An inconsistent message will turn off your target audience and push them toward your competitors.
4. Use Visuals
Visuals are another key to creating top-notch small business websites. Look to incorporate plenty of colors, designs, photos, and videos on your business’s website. The visual appeal of products is what drives many consumers in 2023.
Don’t be afraid to show off the attractive aspects of your products through photos and videos. This is a great way to familiarize your customers with your products while also building impulse. Make sure that your videos are inclusive and engaging for every member of your target audience for the best results.
That said, don’t go overboard with the visuals. Too many visuals will leave your website feeling crowded and overwhelming to visitors.
5. Create Engaging Content
A big mistake that many small businesses make when it comes to website design is the lack of a blog. One of the most effective ways of generating organic web traffic is to produce engaging and helpful blog content on a regular basis. You need to focus on using the right keywords with your target audience to move up the search rankings.
Engaging content is also a great way to build trust with your target audience. Providing them with helpful expertise and knowledge will make it easier for them to hire you or to use your products. The goal should always be to provide the most valuable content possible to your target audience.
6. Use Call-To-Actions
CTAs, or call-to-actions, are another key component of any great small business website. Your CTAs are the best way to generate leads on a consistent basis, which will help you with getting more sales in the future.
Make use of CTAs to compel your audience to make a purchase or to use your services. Don’t be afraid to ask your visitors to subscribe to your business or to fill out a survey. It will help you engage with these individuals and it increases the likelihood of getting more sales.
7. Improve Loading Speed
A big reason why many small business websites struggle is the fact that they take too long to load. Consumers don’t like waiting, especially when they’re excited about making a purchase. If your website struggles to load then it is possible that you will lose sales to competitors with better websites.
Make sure that your website doesn’t become too complicated as this will hurt your loading speeds. Focus on a website design that offers enough visuals without getting cluttered and bogged down.
Start Building the Perfect Small Business Websites Today
Small business websites are the greatest tools that small businesses have to work with when generating leads and boosting sales. Make sure that your website is easy to navigate and that it offers fast loading times. You also need to look into maintaining a strong brand identity and using engaging blog content to build a strong relationship with your target audience.
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