4 Effective Strategies to Boost Engagement With Your Brand Online
A “bounce” is when people enter your website, do nothing, and leave. Many people don’t realize quite how terrible for business these interactions are.
When most of your online interactions are bounces, word about your business doesn’t get out, less people buy productions, and Google punishes you on the SEO front.
The best remedy for a high bounce rate is to boost your online engagement. But how do you boost engagement and improve your online branding in that way?
This article will walk you through a brief introduction.
1. Post Longform Content
You might think that the only answer to grabbing people’s attention quickly is to create quick content. However, this is not always the case.
Sometimes, people leave a page because they’re looking for a long, intelligent, in-depth analysis of an issue, only to find a brief micro-article that can’t provide any depth.
These short-form articles aren’t a bad thing. After all, some people are looking for quick content. However, if they’re all you have, you’re going to run into problems.
Every once in a while — even just once or twice a week — post a longform article of 2,000 words or more. This will allow people to understand your thought process.
2. Use Videos
It seems in 2022 that no matter where you look, you’re going to find video content. Videos play automatically on social media, play on projection screens in our cities, and are even used in live performances — why not put some on your site?
If you hire a videographer to create great video content for/ with you, you open yourself up to a new audience. Some people simply learn visually more than they do through language.
Google will also promote your page if you make use of video.
3. Showcase Customer Reviews
Most customers trust reviews by complete strangers. This is because the online review community is so vibrant that people know if they leave honest reviews, others will leave honest reviews on products they want.
One of the best ways to increase your social engagement is to create a platform for people to share their social engagements. Featuring reviews right on your website is one of the best ways out there to demonstrate to the world that you have nothing to hide.
4. Make Use of Sponsored Content
When you make use of sponsored content, you gain access to a different business’s customer base. This benefits both of you, both financially and socially. You also gain access to a new business to interact with.
Check out these sponsored content examples, for more information.
Boost Engagement Today
As you can see, it isn’t easy to boost engagement, but there are far more options than most people realize. Make use of the above topics, and you’re far more likely to succeed in today’s wild, ever-changing, online business world.
For more articles like this, check out our “marketing” section.
