The Most Important Instagram Metrics You Should Track at All Times
Did you know that 59% of adults use Instagram daily? This must be good news for people who promote their brands on Instagram. However, most people use Instagram routinely doesn’t guarantee your brand will become influential once you start marketing it on the platform.
You must have strategies in place that will help you grow your audience. And what better way other than tracking the right Instagram metrics to gauge the performance of your strategies. Let the numbers speak for you if you will put blood, sweat, and tears into pushing your brand on Instagram.
Data-driven decisions yield better results than guesswork. Here are the social media metrics you should track on Instagram.
1. The Follower Growth Rate
Having many people following your account is an ego booster. Your brand benefits from the credibility that arises out of having a huge following. Understand this; the number of followers you have doesn’t say much about the effectiveness of your marketing efforts.
Focus on the follower growth rate because it shows whether you are expanding your reach by catching the attention of new prospects. To put it into perspective, let’s assume you had 500 followers at the beginning. Your growth rate will be 10% if you gain 50 followers by the end of the month.
That’s better than starting with 5000 followers and ending up with 5050 followers at the end of the month. This is a growth rate of 1% – an indication of stagnation in the marketing industry.
2. Engagement Per Follower
This metric helps you determine the level of interest that the audience has in what you are promoting. You can calculate it by summing up the total likes and comments you receive for a given period. Then divide the summation by the number of followers you had during the same period.
3. Website Traffic
One of the smart marketing strategies is leveraging Instagram to drive traffic to your website. The platform enables you to add a link that redirects back to your site on your bio. Sadly, you can’t add a link to the posts, so encourage the followers to check it out on the bio.
Google Analytics will assist you in tracking the number of visitors from your Instagram account. This tool also has the “goals” feature for checking if the Instagram traffic converts. “Goals” is perfect for measuring the ROI of the marketing campaign.
4. Reach: One of the Precise Instagram Metrics
Reach refers to the actual Instagram views for your content. It’s an accurate measure of the number of people that see your posts. Incorporating hashtags into your posts correctly will help you expand your reach.
You’ll have to switch the account to a business account for you to view this metric. You’ll find it within Instagram insights. A higher reach percentage is indicative of superior brand awareness.
Increase Your Brand Awareness With Data-Driven Decisions
Instagram metrics are important decision-making data for the marketing campaign. They show the aspects of the marketing strategy that resonate with the target audience. They also show the areas that need a little improvement.
Tracking and using these metrics appropriately will increase your brand awareness on Instagram, which will increase your client base. Discover more informative articles by browsing through the website.